In a dynamic intersection of sports analytics and fintech, Ivan Bešlić, CSO & Co-founder of Sofascore, the world-renowned sports data platform, and Hrvoje Ćosić, CEO of Aircash, a leading mobile wallet app, as industry leaders certainly know how AI is shaping the future of fan engagement and digital convenience.
„AI started 10 years ago, we used to call it algorithms. Today we have the hype around AI, but there’s no enough people in the market who really understand AI. Using an AI tool without any background and knowledge about topic is not good, the expert still has to review the material“, said Bešlić.
„These days companies work on internal know-how. Data scientists focused on the results, but business people have to tell them what is the problem. It’s all about collaboration “, added Ćosić, when the moderator Dawn Watt, The Recursive Partner for Croatia and Western Balkans’ Market asked him about how Aircash deal with AI hype.
As they pointed out, product companies are increasingly turning to artificial intelligence (AI) to stay competitive, enhance customer experiences and to understand their customers. Companies typically invest in AI when they need to optimize processes, personalize customer interactions, or analyze large volumes of data quickly. As Bešlić said, Sofascore use AI to recognize hate speech during matches in live chat, while Ćosić pointed out Aircash is using AI for onboarding process, as well as in identifying patterns in risk management.
Firms often bet on AI during periods of rapid technological advancements or when they face stiff competition. Additionally, the availability of sophisticated AI tools and platforms has made it easier for companies of all sizes to integrate AI into their products and services, driving innovation and growth. This trend highlights AI’s pivotal role in shaping the future of product development and customer experience.
„At the end of the day, first you need to have a team of experts, of educated people who know what they want to get from AI. Knowledge is still the biggest power in the world.“, Bešlić and Ćosić concluded.
