AI.Weekend is not just a festival, but a hub where technology, innovation and culture collide. This decade, the spotlight shines brightly on TikTok, a platform that has revolutionized digital content and reshaped how millions engage with AI-powered experiences daily. TikTok’s ability to blend creativity with cutting-edge AI tools makes it a key player in the AI ecosystem and we’re thrilled to welcome two of its leading minds to AI.Weekend.
This September, Joanna Nowak will bring her 12 years of expertise in marketing, photo and video production, as well as building vibrant communities around brands. As a Creative Strategist at TikTok, Joanna has mastered the art of storytelling through AI-enhanced media, helping brands connect with their audiences. Beyond her professional role, she serves as a jury member for prestigious awards like KTR and Innovation, underscoring her influence in shaping the future of digital creativity.
On the communication front, Piotr Żaczko is a professional with over 15 years of experience in leading communication strategies for top tech companies. As TikTok’s Communication Manager, he specializes in designing media campaigns and building complex communication platforms that amplify TikTok’s innovative culture. A graduate of Cardinal Stefan Wyszyński University and Warsaw School of Economics, Piotr is passionate about new media and technological innovation, consistently pushing boundaries to keep TikTok at the forefront of digital trends.
Together, Joanna and Piotr will join forces for the session “Cracking the TikTok Code: Creativity
Meets Algorithm” at AI.Weekend. Step into a fast-paced creative lab where storytelling meets the
algorithms that shape our reality. TikTok isn’t just a social platform, it’s a powerful amplifier for
media, brands and voices looking to cut through the noise. Whether you’re new to short-form
video or crafting viral moments, you’ll discover practical ways to blend creativity with platform
intelligence to boost reach and engagement.
Stay tuned to hear from these two creative, but strategic storytellers as they bring TikTok’s vibrant
energy and innovation to AI.Weekend’s stage on September 20th. Don’t miss the chance to
decode TikTok’s creative engine!
