AI

19th – 22nd OF SEPTEMBER 2024.

Ivan Bešlić, Co-founder and CSO at Sofascore, shares experiences and strategies on integrating AI into the company’s products

Is it better to purchase off-the-shelf solutions or invest in developing an in-house team? And how long does it take to see a return on this investment?

Ivan Bešlić, Co-founder and CSO at Sofascore, a global leader in sports insights and live scores, joined by Hrvoje Ćosić, CEO at Aircash, will discuss why successful product companies take the leap with AI. These two leaders from thriving startups will share their experiences and strategies on integrating AI into their products.

Under Bešlić’s leadership, Sofascore has become a major force in the sports tech industry, providing real-time data across 25 sports to millions of users worldwide. In addition to his role at Sofascore, Bešlić leads CISEx, the Croatian Association of Independent Software Exporters, and owns Dvorana, a fitness club renowned for its exceptional standards, highly regarded by athletes.