Damir Ciglar founded and has been leading the Imago advertising agency, now known as Imago Ogilvy, since 1992, bringing it to the position of the most internationally awarded Croatian agency. Ciglar has a few decades of creative and marketing experience under his belt, as well as several unfinished (and one completed) postgraduate studies (where he also has experience as a lecturer), so he does know his way around marketing theory. In addition to founding HEARTH, the first regional agency for brand activism and CSR, he has recently been enjoying the role of the agency’s designated driver for presentations.
At AI Weekend, Ciglar will join other panelists and dive into the transformative power of AI in the marketing industry. They will reveal how artificial intelligence affects customer engagement, optimizing data analysis, and enhancing the personalization of marketing strategies. Attendees can look forward to an inspiring session where Ciglar will share his vision for how AI will continue to shape the future of marketing and digital experiences.
