AI

19th – 22nd OF SEPTEMBER 2024.

AI in marketing: Revolution or risk? A reality check with Marko Beljan, Director of Digital at 404

Marko Beljan is the Director of Digital at 404 and Shape, with over 15 years of experience in the digital marketing industry. He began his career at Gingernet, one of Croatia’s first digital agencies, where he managed media and communication strategies for major clients such as Hrvatski Telekom, Heineken, and Red Bull. At 404 Agency, Beljan expanded his expertise to project management and creative development. Today, he leads the digital business stream, focusing on team development, client relationships, and new business opportunities.

At AI Weekend, Beljan will talk separate fact about AI form fiction and he will answer what we all want to know: Is AI more trouble than it’s worth, or is it revolutionizing to the marketing and advertising agency?